Gather Around the Hearth
A place that as the fires and temperature rise, the atmosphere changes – a turn from what is expected. We discover an inspiration to rekindle our primal inner flame and let ourselves be taken on a journey of the senses. Fire touches everything here, forging a bond between incredible flavors and the local ingredients used to create them. FYR reignites our connection to the most primitive use of flame – enjoying togetherness around the hearth.
Since the dawn of time, humanity has gathered around fire to cook, share stories and be together. It’s that magical warmth and glow of the hearth’s smoky embers that draw us together to celebrate. FYR is the source of brightness and warmth. FYR is a stronghold of culinary passion - a gathering place that honors the emotional, mental and spiritual nature of flame and food.